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Posts Tagged ‘story’

In a just-released preview of his new book, Narrative and Collective Action, Public Policy scholar Frederick W. Mayer of Duke discusses the power of the well-told story for leaders of social movements and politicians. Starting with the example of Martin Luther King, Jr., Mayer recounts how effective leaders deploy stories rather than analyses. Stories compel us, he says, for almost biological reasons; they can draw people to collective action – if they are the right stories, ones that resonate with the listeners’ biases. Perhaps by imaginatively making us actors in the unfolding excitement, stories move us to action.

For many social scientists, stories, particularly personal stories, are “mere” anecdotes. They drive us nuts by driving out data. Commonly, undergraduates will respond to a well-established finding in the social sciences – say, that rich people are happier than poor, that racial discrimination persists, that children face better odds if they live with two parents – by raising a hand and saying, “But I have an aunt who…” or “I know this guy who….” More importantly, the public persuasiveness of a personal story well told trumps tables of data anytime. Ronald Reagan taught me that.

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