Posts Tagged ‘outsourcing’

Out- and Insourcing

Need a date? Log in to a dating service. Need to feed dinner guests? Call a caterer. Your kid is applying for college? Hire a counselor. Have a worry? Sign up with a therapist or life coach. Don’t do it yourself, buy it – whatever “it” is.


Sociologist Arlie Hochschild, the author of innovative, path-breaking books such as The Managed Heart, The Second Shift, and The Time Bind, has another one coming, The Outsourced Self, which she previewed in May 6’s New York Times (here). In the article, she points out the many personal goods and services that one can buy these days. And she worries that something is being sacrificed for the convenience and efficiency of the market, that by outsourcing we are losing a part of our selves and of our intimate ties.

My small contribution in this post is to add – as I often do in conversations with Arlie, who is a long-time friend and Berkeley colleague – a historical dimension. Outsourcing personal services is not new in this or even the last century. More striking still, Americans have in recent generations turned to insourcing critical family goods and services that we once outsourced.


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