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First names matter, experimental research has shown. If job resumes are sent to employers or student profiles presented to teachers, identical except for racially-tinged first names–say, Greg vs. Jamal–“white” names more often get positive responses than do “black” names. If students evaluate presidential candidates on paper, identical except for the gender of the presumed candidate–say, Brian vs. Karen–the “male” candidate gets higher approval than the “female” one.

Italian Immig

Italian Immigrants

In a recent study of historical data, “From Patrick to John F.: Ethnic Names and Occupational Success in the Last Era of Mass Migration,” Joshua R. Goldstein and Guy Stecklov found that immigrants a century or so ago who gave their sons less ethnic-sounding and more mainstream-sounding names added, on average, a few percentage points a year to their sons’ incomes–although one immigrant group was an exception. (more…)

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